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Art of Persuasion – part two

In the previous article, we challenged the popular misconceptions of persuasion as a “battle of the strongest arguments”. The most successful persuaders are not necessarily those who present the most well researched facts and figures, but those who can execute a particularly effective persuasion strategy with their target audience, which can be summarised in these 4 simple steps.

Art of Persuasion – part one

How do you sell an unsellable idea? What legitimate tricks and secrets of persuasion psychology can you use? Eager persuaders often trap themselves with the common myths of persuasion, rather using scientifically proven principles. Actuary Milton Lim reports.