Why do so many New Year’s Resolutions fail? It is not because people enjoy making solemn vows of self-improvement just for the fun of breaking them. Rather, most people fail to put in the right framework to keep themselves motivated for the long-term.
In the previous article, we challenged the popular misconceptions of persuasion as a “battle of the strongest arguments”. The most successful persuaders are not necessarily those who present the most well researched facts and figures, but those who can execute a particularly effective persuasion strategy with their target audience, which can be summarised in these 4 simple steps.
Posted 26 July 2018
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