The Actuaries Institute has launched the 2015 ‘See what we see’ campaign to promote the profession across a range of targeted media channels, coinciding with the launch of a new White Paper ‘For Richer, For Poorer’.
The 2015 See what we see campaign to promote the profession to C-Suite, senior HR professionals and recruiters launched on Friday 4 September and will run until Sunday 4 October.
The campaign will continue to build on the concept of demonstrating the value actuaries bring to business, government and the community and will run across a range of digital media platforms.
The case study for this campaign leverages from the Institute’s recently launched White Paper on retirement incomes ‘For Richer, For Poorer’.
In preparation for this roll-out the campaign website has been enhanced to include the new case study, additional animation and a series of videos featuring Actuaries Andrew Boal, Michael Rice, Elayne Grace and Nathan Bonarius.
The campaign kicked off with ‘takeover’ adverts on AFR online between 4 and 6 September.
A series of LinkedIn posts will also run for the duration of the campaign, targeting business executives.
For the remaining advertising inventory we are purchasing ‘audience buys’.
This means that rather than buying advertisements on specific sites for a set duration, they will be purchased where people who fit our target audience are visiting. Therefore, our adverts will potentially appear on sites such as BBC, Fairfax, CIO, CFO, The Australian (and many more).
Members’ feedback on the campaign is very welcome as always.
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