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Art of Persuasion – part two

In the previous article, we challenged the popular misconceptions of persuasion as a “battle of the strongest arguments”. The most successful persuaders are not necessarily those who present the most well researched facts and figures, but those who can execute a particularly effective persuasion strategy with their target audience, which can be summarised in these 4 simple steps.

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""...those who can master the subtle nuances of the fine art of “soft power” will be much more effective in influencing others.""
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