New Private Health Insurance (PHI) reforms that will come into effect on 1 April 2019 will present health insurers with a range of challenges and opportunities. Shaini Sivagnanam reports.
The interaction of reforms to categorise all hospital insurance products into Basic, Bronze, Silver and Gold with the commercial and political environment will require careful planning and detailed risk assessment, writes Barry Leung.
In Part Two of this two-part series, Andrew Gower discusses growth of aggregators has led to material impacts within the Australian health insurance market. These impacts have made acquisition of new customers less profitable; leading to an increased focus on loyalty and developing deeper relationships with customers.