Articles tagged "marketing"
Aaron Cutter and Luke Cassar share their impressions of the 2018 ADMA Data Day, including how marketing is getting more personal due to smarter analytics.
Posted on: March 12, 2018
Chris Wong reports on this month’s Young Actuaries Program (YAP) session on Behavioural Economics, where Mike Daniels of the Behavioural Architects delved into the power of context, bias and subconscious in how we make decisions.
Posted on: February 28, 2018
Actuarial analyst Amy Li outlines some of the weirder headlines flowing on from various brands and insurers jumping on the Pokémon GO bandwagon, and how the ‘gamification of exercise’ and augmented reality could transform insurance.
Posted on: August 11, 2016