Articles tagged "marketing"

Using analytics to improve marketing - ADMA Data Day

Aaron Cutter and Luke Cassar share their impressions of the 2018 ADMA Data Day, including how marketing is getting more personal due to smarter analytics.

The power of the nudge – A Young Actuaries Program event report

Chris Wong reports on this month’s Young Actuaries Program (YAP) session on Behavioural Economics, where Mike Daniels of the Behavioural Architects delved into the power of context, bias and subconscious in how we make decisions.

What Insurers can learn from Pokémon Go!

Actuarial analyst Amy Li outlines some of the weirder headlines flowing on from various brands and insurers jumping on the Pokémon GO bandwagon, and how the ‘gamification of exercise’ and augmented reality could transform insurance.

Also this month