Event Reports
Using analytics to improve marketing – ADMA Data Day
Aaron Cutter and Luke Cassar share their impressions of the 2018 ADMA Data Day, including how marketing is getting more personal due to smarter analytics.
Aaron Cutter and Luke Cassar share their impressions of the 2018 ADMA Data Day, including how marketing is getting more personal due to smarter analytics.
From determining game-changing NRL plays, to detecting fraud in Australia's $1 billion health care system, data analytics is a powerful force. At the recent Actuaries Institute Data Analytics Seminar, attendees were challenged to think “beyond the data science bubble” and find ways to harness their existing skills in the exciting world of analytics. Michael Storozhev reports.